Marketing rules for local business are changing right here, right now in Manchester – Don’t get left behind!

It is commonly accepted that the UK is probably two to three years behind the USA in respect of online marketing skills and almost all of the major cutting edge, online business strategies, are designed in the states. Just think about it…Google, Facebook, YouTube, Twitter, LinkedIn, Wikipedia…they all originated in America. So the question is this:

Do you want to take immediate advantage of amazing new marketing ideas which could double your business, or do you want to wait three years until everyone in the UK, including your competitors, have caught up? Social Media isn’t a fad, it’s a fundamental shift in the way we communicate. Now is the time to prepare for this shift.

The fact is, around 97% of USA consumers are using Online Social Media when researching potential products or services they intend to purchase. It’s not only the younger generation who are using these new technologies, potential customers of all age groups are now using these tools to make critical purchasing decisions. This trend is set to boom in the UK over the next three years. Already, over 50% of mobile Internet traffic in the UK is for Facebook. Are you ready for this revolution?

The most noticeable change in marketing through social media, is the shift from the traditional one-way sales message with little to no interaction, to an interactive, multi-point, virtual conversation. Previously, most marketing communications were broadcasted through mass marketing channels such as television, radio and newspapers. Response to traditional, “old fashioned” advertising can only be measured by way of post-media results. You pay your money and you cross your fingers, with no way of experimenting with or refining your sales message until you spend again. That’s all changed now thanks to online audience attraction methods and social media marketing.

The interaction that is now taking place daily within social media, proves that much of the communication is controlled by your own customers and prospects, through online services such as Twitter and Facebook, which between them have over 700 million members. Likewise, YouTube receives 300 million visitors every month. Isn’t it time you tapped into this phenomenal source of business, instead of wasting money on traditional media?

If you don’t have the time or skills necessary to increase the visibility of your business and branding by using this new social marketing method, then you need a knowledgeable expert to help you plan and execute an online (and mobile phone) marketing strategy. An expert at Truly Marketing for example, where we are dedicated to creating buzz for Manchester’s local business community, via clever use of social media marketing, with little or no additional effort on your part.

When you use Social Media Marketing, just watch your business grow!

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